a great book#11

Ten Restaurants That Changed America

Ten Restaurants That Changed America Description - From Delmonico’s to Sylvia’s to Chez Panisse, a daring and original history of dining out in America as told through ten legendary restaurants. Combining a historian’s rigor with a foodie ’s palate, Ten Restaurants That Changed America reveals how the history of our restaurants reflects nothing less than the history of America itself. Whether charting the rise of our love affair with Chinese food through San Francisco’s fabled The Mandarin, evoking the richness of Italian food through Mamma Leone’s, or chronicling the rise and fall of French haute cuisine through Henri Soulé’s Le Pavillon, food historian Paul Freedman uses each restaurant to tell a wider story of race and class, immigration and assimilation. Freedman also treats us to a scintillating history of the then-revolutionary Schrafft’s, a chain of convivial lunch spots that catered to women, and that bygone favorite, Howard Johnson’s, which pioneered midcentury, on-the-road dining, only to be swept aside by McDonald's. Lavishly designed with more than 100 photographs and images, including original menus, Ten Restaurants That Changed America is a significant and highly entertaining social history. 95 images

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The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Description - The ONE Thing has made more than 300 appearances on national bestseller lists, including #1 Wall Street Journal, NewYork Times, and USA Today. It won 12 book awards, has been translated into 26 languages, chosen as one of the Top 5 Business Books of 2013 by Hudson's Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries.Voted one of Top 100 Business Books of All Time on Goodreads. People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

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A Beginner's Guide to Investing: How to Grow Your Money the Smart and Easy Way

A Beginner's Guide to Investing: How to Grow Your Money the Smart and Easy Way Description - Whether you're a complete investing novice or just confused about all the contradictory advice out there, A Beginner's Guide to Investing is an accessible guide to growing your money the smart and easy way.

Throw away the get-rich quick schemes that never work and turn off the financial news and it's constant noise. Whether your dream is protecting your assets in a turbulent market or growing your wealth so that you can retire in style, this book is the blueprint.

You can be a successful investor - really.

Join Ivy Bytes, an innovative start-up dedicated to creating accessible content on crucial issues, and Alex Frey, a lifelong investor and Harvard MBA, as they show you:

- How you can realistically expect to double your money every 7-10 years
- Why most investors achieve stunningly poor returns on their money - andhow to avoid turning into one of them
- How to choose an investment account that you can keep for the rest of your life
- How to out-perform the vast majority of professional investors while taking less risk
- How to quickly create a portfolio of diversified ETFs (exchange traded funds)
- How to put in as few as three to five hours every year on your investing - and still beat 80% of investors
- Why you may not be properly diversified in holding the most popular index mutual funds
- How endowments like Yale university have consistently beaten the overall stock market - and what you can learn from them
- Why the vast majority of mutual funds fail to live up to their promise
- Why your financial adviser and mutual fund manager might be getting more rich than you off of your investments
- What the terms "beta" and "alpha" mean - and why understanding them is critical to retiring rich
- How to maximize your tax savings by using a 401(k) and IRA
- When and how to re-balance your portfolio
- How to have the confidence to manage your money for life
- And more.

About the Authors

Alex Frey has been engrossed in the investing world since the age of 16. He has served previously as a research analyst for a major mutual fund company. Alex has successfully passed all three Chartered Financial Analyst examinations, and has an MBA from the Harvard Business School. He lives in San Francisco, CA. When he is not writing, he enjoys reading, investing, and doing just about anything outdoors.

Ivy Bytes is an innovative start-up building authoritative, yet accessible guides to subjects in the fields of politics, current events, economics, and finance. Ivy Bytes books are thoroughly researched and extensively fact-checked, so that you can be sure you are getting the latest in mainstream thought - not misguided conspiracy theories or reckless self-promotion.

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Outliers: The Story of Success

Outliers: The Story of Success Description - In this provocative and inspiring book, Malcolm Gladwell examines everyone from business giants to scientific geniuses, sports stars to musicians, and reveals what they have in common. He looks behind the spectacular results, the myths and the legends to show what really explains exceptionally successful people. Gladwell argues that, when we try to understand success, we normally start with the wrong question. We ask "what is this person like?" when we should really be asking "where are they from?"The real secret of success turns out to be surprisingly simple, and it hinges on a few crucial twists in people's life stories - on the culture they grow up in and the way they spend their time. What does Bill Gates have in common with the Beatles?How does your IQ relate to your salary?What can a linguist tell us about airline safety?How does the way your child speaks to an adult affect their success in life? What do rice paddies have to do with maths results? And how can you predict a maths star without even making them take a test? Malcolm Gladwell has the answers. This book really will change the way you think about your life. And it will challenge you to make the most of your own potential.

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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Description - New York Times Bestseller - Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon

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Lean In: Women, Work, and the Will to Lead

Lean In: Women, Work, and the Will to Lead Description - Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.

Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.

In Lean In, Sandberg digs deeper into these issues, combining personal anecdotes, hard data, and compelling research to cut through the layers of ambiguity and bias surrounding the lives and choices of working women. She recounts her own decisions, mistakes, and daily struggles to make the right choices for herself, her career, and her family. She provides practical advice on negotiation techniques, mentorship, and building a satisfying career, urging women to set boundaries and to abandon the myth of “having it all.” She describes specific steps women can take to combine professional achievement with personal fulfillment and demonstrates how men can benefit by supporting women in the workplace and at home.

Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can.

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Description - WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

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